Magic Wall
Live data, HTML graphics and the rundown on a single screen — and the presenter is the one driving it, by touch.
The data in the hands of the person on air
A touch screen at the centre of the studio, wired into the same data layer as the rest of the platform. The presenter moves through it, zooms in and compares while speaking. What sits in the rundown is on the screen — with the graphics of the show and the number of the moment.
What goes on the screen
One look per show
The theme builder holds the identity of each show. The same screen becomes an election desk at night and a sports desk on Sunday — you change the theme, not the system.
Rundown with graphics and assets
The running order lives inside the screen: edge.template graphics, links and assets, in the sequence of the rundown. The presenter touches and moves on.
Results in real time
Election counts and voting results straight from Data Platform. In sport, scores, tables and player data — updated while the show is on air.
Breaking news in seconds
A big story does not wait for artwork. With the theme loaded and the data on the feed, new information goes on air in seconds.
The templates are HTML — and that changes who edits what
Magic Wall graphics come from edge.template, the template library of the platform. Every piece is HTML, edited in a browser. It is not a proprietary format: it is the standard any web designer already knows.
The designer is the one editing
No specialist in a closed tool. The designer opens a browser, edits the template and sets the visual standard of the show.
One piece, every screen
The same template serves the wall, the broadcast, the Reels and the site. One adjustment to the standard applies everywhere, because the piece is a single one.
Embed where the newsroom already workscoming soon
The embed plugin will publish the piece into the systems the operation already uses: Premiere, APNEWS, Mimir. The graphics travel to the workflow — not the other way round.
The nights the screen works hardest
Counting by touch
Official results and exit polls from Data Platform, maps by zone, history of past elections. The presenter crosses the new number with the past, live, without waiting for artwork.
The game in numbers
Scores, tables and player data on the screen. Line-ups and statistics in real time for the pundit to point at — and the audience to follow.
On air in seconds
The story breaks and the theme already exists. The newsroom builds the segment from what is in Smart Drive and in the feeds, and the information reaches the screen in seconds — not after the break.
See Magic Wall with the data of your own show
A live demo, from the theme to the touch.