The newsroom, integrated with AI.
Tools that support every stage of journalism. A single cloud platform connecting artificial intelligence, real-time data and broadcast graphics.
Discovery
Web search, data cross-referencing, real-time feeds and fact-checking. AI assistants that support reporting.
Creation
Your own editorial voice, translation, statistics and graphics. The reporter builds their own assistants and puts the story together.
Distribution
From rundown to air: interactive video walls, streaming, website and social platforms fed by the same structured data.
More than a product: an ecosystem.
Each module solves one part of production, and they all talk to each other over the same data and media layer.
The setup.news ecosystem
Prompt Press
Reporters build their own assistants, set the editorial voice and connect them to put the story together: web search, fact-checking and data cross-referencing, spreadsheets, media archive, translation, graphics, statistics and real-time feeds.
- Skill builder and setup.news library: ready-made, reusable assistants.
- Native tools: web search, page scraping, public spreadsheets, archive (Smart Drive), graphics and Data Platform.
- Brings every AI platform (Anthropic, Google, OpenAI, DeepSeek, Grok, Alibaba…) into a single contract, through APIs.
- Uses the best of each LLM for each task, optimizing licensing costs and token consumption.
- Cost reductionConsolidates usage auditing and lets you set limits: budget predictability and control over AI spend.
Edge Templates
Real-time visual identity. A library of customizable templates that keeps the look consistent. Browser-based editor and an embed plugin for the other platforms in the newsroom.
- Web editor: edit in the browser
- The designer sets the standard, publishing stays fast
- Embed plugin: publish in any system (Premiere, APNEWS, Mimir…)coming soon
- Multiple formats: broadcast, reels, Instagram and others
Magic Wall
The studio screen: the anchor in control of dynamic information, driven live by touch.
- Theme builder: a look for each show
- Rundown with your Edge Templates, links and assets
- Elections and vote results
- Sports: scores, standings and athlete data
- Breaking news and major events, on air in seconds
Data Platform
Connected to Magic Wall, Edge Templates, any graphics platform or straight into the website.
- Elections: official real-time counting, exit polls, maps by district and past-election history
- Sports: scores, line-ups, standings and statistics
- Financial markets: equities, currencies, indices and commodities updated minute by minute
- Weather: current conditions, regional forecasts and alerts
- News feed
Widgets
Ready-made, customizable visual blocks for data analysis and presentation.
- Sports: league standings, statistics, upcoming fixtures, calendars, player data, live results, brackets and more, covering the main competitions in Brazil and worldwide.
- Elections: historical data since 1989, candidate database, real-time results
- Weather: 7-day forecast, Coast / Beach, Rainfall, Weather Risk, Farming Windowcoming soon
Transcript
Transcription and translation assistant, in real time or on demand.
- Interviews
- Documentaries
- Testimony
- Debates
- Press conferences
edge.playout
Operation interface integrated with the newsroom rundown system to insert real-time graphics into the stream and drive the studio LED walls.
- Preview before publishing
- Queue of scheduled graphics
- Sync with the live script
- Operation logs
Smart Drive
Centralized asset management that organizes and connects media and files for the other graphics modules. It is a core part of the platform.
- Video, audio, images and files (PDF, TXT, PPT…)
- Centralized assets for every module
- Asset sharingcoming soon
Gateway
Component that integrates all content from the setup.news platform with internal production systems (e.g. Ardome, APNEWS, vMix, Avid, Premiere, Vizrt).
- MOS protocol
- Feeds Smart Drive and the Edge Templates
- Ardome, AP News, vMix, Avid, Premiere, Vizrt and others
Social Media
Capture posts from social platforms, build moderated collections and distribute content and graphics from the same setup.news data and media layer.
- Capture of social posts
- Moderated collections
- Distribution from the same layer
Security & governance
Data residency in Brazil, Europe or the United States, as contracted.